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MedCan2020 Series: Understanding the medical cannabis marketing vs the adult-use/recreational model


Understanding of the medical cannabis market vs the adult-use/recreational model.

Mara Gordon is a cannabis advocate, entrepreneur, and researcher. She has harnessed her background as a process engineer to create therapeutic dosing regimens for thousands of patients around the world, drastically improving their health, quality of life and longevity.
Mara co-founded, Aunt Zelda’s. Back in 2011, Aunt Zelda’s operated as a collective, bringing bespoke cannabis formulations to patients. As additional regulations were introduced in California, Mara standardized her most popular therapeutic oil blends, making them commercially available to patients through the respected Aunt Zelda’s brand.

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