[RTB:E24] "How to Build an 8-Figure Brand”- (w/ Los Silva)" – The Road to a Billion w/ Stefan Georgi

On Nov 24, 2020

Want to build a real brand, grow your audience, boost your engagement, and ultimately scale your business to heights you never imagined?

Then you can’t miss Episode 24 of The Road to a Billion with Stefan Georgi…

The call-in show where YOU get to ask him questions about copywriting, freelancing, relationships, scaling offers, entrepreneurship, mindset, and more!

In this episode, Stefan and co-host Ed Reay are joined by marketing genius Los Silva.

Los is the head of an 8-figure marketing agency and multiple 7-figure sister companies dedicated to brand building, customer acquisition, and ultimately, scaling businesses…

He’s most known for EXPONENTIALLY building, growing, and selling brands using influencer marketing…

(brands go from 5 to 7-8 figures REALLY quickly when he works his magic)

And in addition to that, he’s a world-renowned speaker and thought leader.

You are going to be BLOWN AWAY by the very actionable insights and strategies he shared in this episode (he truly held NOTHING back!)

Here’s a glimpse of some of the incredible wisdom he dropped:

•How “Nano Influencers” can do a LOT more for your brand/business than bigger influencers with millions of followers
•The “C4” process to massively boost your engagement and quickly generate 5-6 Figures on Instagram
•Why it’s VITAL to get a screenshot of these TWO things before working with an influencer (otherwise, you’ll NEVER see an ROI!).

(**for further information and timestamps, scroll down to the “show notes” section)

How can you be the NEXT person to be featured in an episode and get YOUR questions answered too?

“The Road to a Billion” Radio Show airs Thursdays at 10 am PST…

Join Stefan’s email list to get the registration link for future shows, plus lots of other updates and opportunities you won’t find anywhere else.

And make sure to subscribe to Stefan’s YouTube channel to get notified about new episodes the moment they’re released.

https://bit.ly/SubscribeStefanGeorgiYT

Show notes

2:58 – How Los ended up running 2 different 7/8-figure agencies today.

8:29 – Why equity is only good for flexing and how you should structure deals for partnerships instead. Plus, the secret of 8 to 9-figure brands on how they grow their business.

11:16 – What you should do if you want to build a business sustainably and stably. Many business owners make this ONE mistake when they face challenges with their main traffic source.

14:16 – How something called “Nano Influencers” can help you make more sales at scale. In addition, Los reveals how to create a viral campaign and why you need to guide influencers.

17:54 – Los predicts 12 upcoming digital marketing trends for 2021. Ignore these and you’ll be leaving money on the table and giving it away to your competitors.

25:35 – When you should adapt your marketing message based on demographic. Plus, the one virtue many business owners lack that’s sabotaging the success of their business.

31:14 – Instagram marketing is dead right? NOPE. How to still make $50,000 to $100,000 per month on Instagram using the “C4 Strategy”.

36:43 – They laughed when Los posted a PECULIAR type of content on Instagram. But this ONE weird trick helped his client get 10,000 new followers and generated $12,000 in sales.

41:49 – How to qualify influencers before you work with them, so you get the most bang for your buck. Plus, a useful website to verify an influencer’s claims about their following.

48:19 – 5 top things you MUST DO when starting a new brand, especially if you plan to enter the supplements market. Plus, a new market Stefan is working on that could be the next keto or paleo phenomenon.

54:58 – Why Los would NEVER do giveaway deals with influencers. Do THIS instead to have more control and increase the lifetime value (LTV) of the audience you acquire from partnerships.

58:06 – Why classic long-form video sales letters (VSLs) are not a good fit for e-com brands. Instead, you should use this type of funnel when following up with your email list.

1:01:29 – How to create more opportunities for conversions at scale when you start experiencing diminishing returns. Plus, the most CRUCIAL element of a short e-com VSL that will GUARANTEE better conversions.

(timestamps continued in the first comment below)

Useful resources/links

Follow Los on Instagram!
https://www.instagram.com/loshustle/

The Carnivore Code
https://www.amazon.com/Carnivore-Code-Unlocking-Returning-Ancestral/dp/035846997X/ref=sr_1_3?crid=QHZ6GU4Z9L3N&dchild=1&keywords=the+carnivore+code&qid=1605881679&sprefix=the+carnivore+code%2Caps%2C605&sr=8-3&pldnSite=1

Stefan’s “RMBC” copywriting course:
https://www.thermbcmethod.com/sp3/

Subscribe to “The Road to a Billion” Podcast on iTunes
https://podcasts.apple.com/us/podcast/id1521145999?i=1000480011862

Justin & Stefan Talk Copy – Facebook Group
https://www.facebook.com/groups/1931560346918594

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